"Our goal is to educate, motivate, and entertain people in the industry thru the work we do, while helping and connecting partners to those who can benefit their brands."
If you work in a sports radio programming department, chances are you haven't heard of Borrell Associates. They're a local media research outfit fronted by Gordon...
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."