Tag: BIA
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BIA Advisory Services Names Senan Mele Vice President of Forecasting & Data Analytics
"Senan’s ability to combine economic and industry data will help us deliver more accurate revenue forecasts and insights to our clients.”
Majority of Political Ad Spending Hits Battleground States
An estimated $821 million is forecasted to be spent in Arizona alone.
Digital Political Advertising Expected to Rise 28% in 2024 Cycle
In total, more than $2.5 billion will be spent digitally on political campaigns.
Planning Your 2023 Sales Budget
The bottom line is that most salespeople will be handed a 2023 budget that includes an increase from 2022.
Radio Should Be Building Fences
This is the kind of technology that will help broadcasters hire more tech-savvy salespeople. And chase down Google. The benefits far outweigh the negatives to me.