The agreement, while expected -- perhaps not this early, but expected -- did still leave several questions that I'm not sure can be answered immediately.
On Saturday, FOX grabbed 4,005,000 viewers for the Michigan-Indiana matchup in the Big Noon Saturday window, up 40% from 2021's Week 6 game of Maryland-Ohio State (2,870,000).
Big Noon Saturday grabbed 4,378,000 viewers on FOX this week for the Maryland-Michigan game. That result brings the network's first four games average viewership to 6,260,000, up 6% from 2021 and rates as the most-watched window in college football.
"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."