"In the same way, you're going to go to ESPN or you're going to go to Paramount Plus. If you're looking for sports, you're going to go to Netflix first and foremost when you turn on the tube."
The deal will reunite Dobbs with veteran Jim Higgins who co-founded G. Accelerate Networks with Gen Media Partners. The new partnership is expected to begin on April 18.
The program would spotlight the brother duo of Jase and Jep Robertson as they pursue a hunt for buried treasure alongside their Uncle Si and history expert, Murry Crowe.
"In the same way, you're going to go to ESPN or you're going to go to Paramount Plus. If you're looking for sports, you're going to go to Netflix first and foremost when you turn on the tube."