"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."
The deal will reunite Dobbs with veteran Jim Higgins who co-founded G. Accelerate Networks with Gen Media Partners. The new partnership is expected to begin on April 18.
The program would spotlight the brother duo of Jase and Jep Robertson as they pursue a hunt for buried treasure alongside their Uncle Si and history expert, Murry Crowe.
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."