"Strategically integrating storytelling into a station’s structure proves to listeners that your channel knows the scene. That you’re willing to put in the time and effort to utilize your hired talent to prove it to the audience."
"The driver of it all is the 'Bobby Bones Show.' Without that being at a hundred percent, nothing else happens. I also still know that and have to never reprioritize because that's the number one focus."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."