Tag: branding

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David Roberts Bids Farewell to ESPN After Two Decades of Influence

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"I trusted him. He believed in me tirelessly. He put me front and center with everything. I've never had an executive believe in me as much as he did."

Why Howard Stern Doesn’t Need Daily Radio Anymore

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"Howard was the ultimate slave to the art. Perhaps he finally doesn't want to be anymore"

Why Curtis Sliwa Refuses to Be a Donald Trump Echo Chamber on 710 WOR

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"I made that very clear in coming back: I was not going to become an echo chamber for Donald Trump. It's proven to be very successful for us."

Inside Andrew Perloff’s Reunion With Paul Pabst To Launch ‘Not So Fast’ on NBC Sports NOW

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"There’s a lot of people I would love to work with, but doing something with Paul would have been great... This was in the works for a long time, so a big chunk of the last eight months was developing this show."

How Long-Term Branding Drives Real Results in Broadcast Media

Business Bob Lawrence Bob Lawrence -
"Branding campaigns are what keep clients engaged, committed, and successful over the long run."

The Basic Truths Of Marketing: It’s Not Set It And Forget It

Business Bob Lawrence Bob Lawrence -
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.

Is Music Really Your Brand?

Columns Bob Lawrence Bob Lawrence -
I believe the real music revolution began in 2001 when Steve Jobs introduced the first iPod as something neither radio nor any Walkman could accomplish.

How to Take Your Personal Brand to the Next Level

Columns Peter Thiele Peter Thiele -
Always respect your brand’s relationship with the station. You are a 24-hour-a-day goodwill ambassador for your employer. Always keep that in the forefront of your skull. 

7 Steps To Build Your Own Sales Brand

Columns Jeff Caves Jeff Caves -
"Invest in the best, you, and don't be like the rest."

Selling Drama The TNT Way!

Columns Jason Barrett Jason Barrett -
For the past 10 years, if you've watched TNT television you likely heard the channel's slogan "We Know Drama". It's a tagline in my opinion which...

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Why Howard Stern Doesn’t Need Daily Radio Anymore

Columns 0
"Howard was the ultimate slave to the art. Perhaps he finally doesn't want to be anymore"

Why Curtis Sliwa Refuses to Be a Donald Trump Echo Chamber on 710 WOR

Features 0
"I made that very clear in coming back: I was not going to become an echo chamber for Donald Trump. It's proven to be very successful for us."

Inside Andrew Perloff’s Reunion With Paul Pabst To Launch ‘Not So Fast’ on NBC Sports NOW

Features 0
"There’s a lot of people I would love to work with, but doing something with Paul would have been great... This was in the works for a long time, so a big chunk of the last eight months was developing this show."

Four Things Music Radio Can Learn from the Savannah Bananas

Columns 0
"What I saw was part circus, part radio festival, and part New England sports fans reunion. I couldn't help but sit there and think about how radio should be taking notes."