Tag: broadcasting

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ESPN’s Latest Layoffs Continue the Slow Death of Sports Media’s Middle Class

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"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

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"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

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"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

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Shark Week works because it's built, engineered, and marketed

Creating and Using GIF’s on Social Media

Columns Jason Barrett Jason Barrett -
By now everyone in the sports media business has heard the term, “pivot to video.” The trend in sports media circles has been to...

The Playbook

Columns Dave Greene Dave Greene -
The playbook. In football, it tells the story and all of the secrets are stored in it. In sports media sales there are no secrets, but...

There’s Light At The End of This Tunnel

Columns Jason Barrett Jason Barrett -
The radio business is dead. Turn off the lights. Pull the plug. It's over. Finished. Done. How many times have we heard these negative narratives...

Winning and Losing

Columns Dave Greene Dave Greene -
Do you love to win or do you hate to lose? I remember being asked this question in an interview once when I was younger....

BSM Podcast – Season 2 – Episode 9 – Dan Mason – CBS Sports Network

BM Podcasts Jason Barrett Jason Barrett -
On the 9th episode of Season 2, radio executive turned play by play announcer Dan Mason joins the show to discuss the various stages...

This Fire Is Out of Control and ESPN Can’t Put It Out

Columns Jason Barrett Jason Barrett -
I fully intended to avoid writing about this topic because I've grown increasingly tired of the whole political-sports media dance. But then a whole...

What Do You Do?

Columns Dave Greene Dave Greene -
What do you do? Seems like a fairly easy question to answer, doesn’t it? If you sell cars, when someone asks you what you do,...

Sean Adams of 1300 The Zone Has Passed Away

Radio BSM Staff BSM Staff -
Sean Adams of AM 1300 The Zone passed away unexpectedly on Thursday. The morning show host suffered an apparent heart attack. He was 46...

A Star Was Born In The Broadcast Booth on Sunday

Columns Jason Barrett Jason Barrett -
Tony Romo, often criticized and questioned for poor decision making on the field, proved to everyone Sunday, he knows plenty about football. For all...

Thick Skin Is Required In a Performance Based Business

Columns Jason Barrett Jason Barrett -
What I have to say isn't going to sit well with a few folks in our business. And that's OK. Because sometimes tough words...
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The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

Columns 0
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

Features 0
"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

Columns 0
Shark Week works because it's built, engineered, and marketed

New Game Lets Radio Pros Win the Ratings War

Features 0
"The way that the game is developed, the FCC ownership regulations match the time. It gradually loosens to what we have today,"