Tag: Cable TV

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Versant CEO Mark Lazarus: ‘Today Marks a Defining Moment’ as Company Begins Trading on Nasdaq

Business BNM Staff BNM Staff -
“As a standalone company, we enter the market with the scale, strategy, and leadership to grow and evolve our business model.”

Local, Broadcast, Cable TV Advertising Forecasted to Fall 7%, New MoffettNatahanson Data Shows

Business BNM Staff BNM Staff -
However, ad-supported connected TV is expected to gain in the coming years, growing from a projected $16 billion in 2025 to $22 billion in 2027.

Streaming TV Beats Broadcast and Cable TV Combined During May, Nielsen Data Shows

Business BNM Staff BNM Staff -
Streaming usage has grown by 71% since 2021, when The Gauge from Nielsen was first unveiled.

Streaming TV Reaches Record High as YouTube Dominates in April’s The Gauge from Nielsen

Business BNM Staff BNM Staff -
It marks the third consecutive month that both streaming and YouTube have set a new high watermark.

Why Data From Crowd React Media Shows the Death of Cable TV Might Have Been Exaggerated

Business Garrett Searight Garrett Searight -
"Cable still has a lot of life left in it and a lot of lessons that it can learn in order to capture that younger demo."

Broadcast TV Sees October Uptick in Latest Nielsen Data From ‘The Gauge’

Business BNM Staff BNM Staff -
Despite the more than 3% gains for broadcast TV in recent months, it still lags behind cable and streaming.

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

Radio BNM Staff BNM Staff -
"The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations."

Adam Silver: Younger NBA Audiences Don’t Subscribe to Cable, Aren’t Finding Our Games

Television BSM Staff BSM Staff -
“We recognize that, in some ways, the decline of cable has disproportionately impacted the NBA.”

ESPN Doesn’t Have Problems You Were Told It Did, But Cable is About To

Columns Garrett Searight Garrett Searight -
The demise of ESPN has been greatly exaggerated. The network is operating from a place of strength, while others make up scenarios for why it's going down the drain.

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."