Tag: Cable TV
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Versant CEO Mark Lazarus: ‘Today Marks a Defining Moment’ as Company Begins Trading on Nasdaq
“As a standalone company, we enter the market with the scale, strategy, and leadership to grow and evolve our business model.”
Local, Broadcast, Cable TV Advertising Forecasted to Fall 7%, New MoffettNatahanson Data Shows
However, ad-supported connected TV is expected to gain in the coming years, growing from a projected $16 billion in 2025 to $22 billion in 2027.
Streaming TV Beats Broadcast and Cable TV Combined During May, Nielsen Data Shows
Streaming usage has grown by 71% since 2021, when The Gauge from Nielsen was first unveiled.
Streaming TV Reaches Record High as YouTube Dominates in April’s The Gauge from Nielsen
It marks the third consecutive month that both streaming and YouTube have set a new high watermark.
Why Data From Crowd React Media Shows the Death of Cable TV Might Have Been Exaggerated
"Cable still has a lot of life left in it and a lot of lessons that it can learn in order to capture that younger demo."
Broadcast TV Sees October Uptick in Latest Nielsen Data From ‘The Gauge’
Despite the more than 3% gains for broadcast TV in recent months, it still lags behind cable and streaming.
Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV
"The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations."
Adam Silver: Younger NBA Audiences Don’t Subscribe to Cable, Aren’t Finding Our Games
“We recognize that, in some ways, the decline of cable has disproportionately impacted the NBA.”
ESPN Doesn’t Have Problems You Were Told It Did, But Cable is About To
The demise of ESPN has been greatly exaggerated. The network is operating from a place of strength, while others make up scenarios for why it's going down the drain.