"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
Another point that could compel Apple back into negotiations with the league is the fact that Sunday Ticket is the league's final media package available for purchase until 2033.
Hanson believed in the moment that CBS was airing the overtime period to a national audience. But due to NFL broadcasting rules, the game was only available on select stations.
The NFL's broadcast deals signed last year with FOX and CBS including local exclusivity. In turn, the networks have continued to hold or have purchased stations in NFL markets.
"Clearly, you listen to talk radio, I work in and listen to talk radio and so we are going to say no, talk radio not only is it not more extreme, I don't think talk radio has ever been extreme."
“The No. 1 thing we’ve heard from our fans in the current deal is the confusion of where and when we play, and it’s been difficult to find,” Western Kentucky Athletic Director Todd Stewart said.
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”