"I started listening when I was probably seven or eight years old. It was a little bit young to be a news junkie, but that's when I started and I knew that I always wanted to land a KIRO. It's legendary not just in Seattle, but across the country."
"I have listened to KIRO since I was 5 or 6. I've always wanted to work here and be here. I never thought I'd wind up in this high-profile morning role, but here I am."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."