"It's inherent to the position to have a social media footprint. But also, nowadays, you’re leaving money on the table if you’re not taking advantage of it."
"I don’t believe programmers are ignorant. I don’t believe they’re arrogant. But I do think some are trapped inside systems built for a different era."
McKay recently served as a Brand Manager for Townsquare Media in New Jersey. He also held programming positions with Cumulus Media in Columbia, SC and Wilmington, NC.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."