Tag: Client Budgets

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How Armstrong & Getty Built a Show by Refusing to Sound Like Anyone Else

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"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

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"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

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"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

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"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Negotiating Media Advertising Purchases

Columns Jeff Caves Jeff Caves -
Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.

Advertising Budgets Are Not One Size Fits All

Columns Jeff Caves Jeff Caves -
Combining these methods or a custom approach based on specific business needs often proves most effective when setting advertising budgets.

Let the Client Decide How Much They Want to Spend

Columns Dave Greene Dave Greene -
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...

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20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

20 Brands in 20 Days 0
"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

Features 0
"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

Columns 0
"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Why Ben & Woods’ Latest Extensions Could Be Their Grand Finale With 97.3 The Fan

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"I got fifteen and a half years in San Diego doing morning radio. The last eight with Ben have been the most magical. Anything beyond that is just gravy for me. Honestly, if I had my way, this would be the last contract maybe."