Tag: Client Budgets

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Clay Travis Adds Bet The Board Podcast To Sport & State With Three-Year Agreement

"They are bringing back their Bet The Board podcast sponsored by Hard Rock Bet. You're all welcome. Sincerely, Clay Travis, aka the best GM in sports."

Dolly Parton Streaming Surges 2,458% Following Death Tuesday

"Streaming spikes following celebrity deaths typically fade quickly"

Pittsburgh Steelers Add Willie Colon, Vince Williams To Daily Audio Network Lineup

"iHeart’s over-the-air footprint — which stretches beyond southwestern Pennsylvania — combined with our collective multiplatform digital audio approach - delivers over a thousand hours of Steelers audio content to our fans throughout the world on a year-round basis."

Bill Keeler Returns to 92.7 The Drive After WIBX Exit

"I'm so excited to head back to The Drive, in the same studios I built 20 years ago."

Negotiating Media Advertising Purchases

Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.

Advertising Budgets Are Not One Size Fits All

Combining these methods or a custom approach based on specific business needs often proves most effective when setting advertising budgets.

Let the Client Decide How Much They Want to Spend

One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...

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Dolly Parton Streaming Surges 2,458% Following Death Tuesday

"Streaming spikes following celebrity deaths typically fade quickly"

Pittsburgh Steelers Add Willie Colon, Vince Williams To Daily Audio Network Lineup

"iHeart’s over-the-air footprint — which stretches beyond southwestern Pennsylvania — combined with our collective multiplatform digital audio approach - delivers over a thousand hours of Steelers audio content to our fans throughout the world on a year-round basis."

Bill Keeler Returns to 92.7 The Drive After WIBX Exit

"I'm so excited to head back to The Drive, in the same studios I built 20 years ago."

Triton Digital, RCS Partner to Provide Programmatic Advertising to Broadcast Radio

"This partnership opens a significant new opportunity, giving stations a direct path to the programmatic advertising market on the playout software they already trust and rely on."