Tag: Client Budgets

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“Uncle” Jimmy Dodds, Former Kansas City Podcast, Tv Co-host, Dies At 64

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"Jimmy was a great friend. Jimmy did the best that he could. Jimmy was talented. Jimmy had great intentions… Jimmy I just want to say job well done and we will miss you and certainly loved you."

Bill Cody Dead: WSM Nashville Loses Iconic Morning Voice

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"Bill Cody was one of country radio's most enduring voices"

Triple Tigers’ Shane Profitt to Perform at the 2026 Barrett Media Audio Summit, Damion ‘Damizza’ Young Joins the Lineup

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"Shane is currently on the road opening for Luke Bryan but he's taking a slight detour to join us in NYC to perform for our attendees."

Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Negotiating Media Advertising Purchases

Columns Jeff Caves Jeff Caves -
Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.

Advertising Budgets Are Not One Size Fits All

Columns Jeff Caves Jeff Caves -
Combining these methods or a custom approach based on specific business needs often proves most effective when setting advertising budgets.

Let the Client Decide How Much They Want to Spend

Columns Dave Greene Dave Greene -
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...

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Bill Cody Dead: WSM Nashville Loses Iconic Morning Voice

Music 0
"Bill Cody was one of country radio's most enduring voices"

Triple Tigers’ Shane Profitt to Perform at the 2026 Barrett Media Audio Summit, Damion ‘Damizza’ Young Joins the Lineup

Columns 0
"Shane is currently on the road opening for Luke Bryan but he's taking a slight detour to join us in NYC to perform for our attendees."

Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

Columns 0
"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."