Tag: Client Budgets

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2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 1 Recap

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Barrett Media President Jason Barrett opened the show by welcoming attendees to SVA Theater in New York.

840 WHAS Adds Leland Conway to Middays

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"I honestly couldn’t be more grateful."

Barstool Sports Founder Dave Portnoy Considering a Possible Future in Politics

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"Why do I want to ruin my life and get involved in this mess because I know what comes with it, but sometimes I do feel like it's my duty. I can't turn away. I feel like I could make a change."

Bob Stroud Hosts Final “Ten at 10” On WDRV Chicago

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Stroud's departure marks the end of an era for Chicago classic rock radio.

Negotiating Media Advertising Purchases

Columns Jeff Caves Jeff Caves -
Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.

Advertising Budgets Are Not One Size Fits All

Columns Jeff Caves Jeff Caves -
Combining these methods or a custom approach based on specific business needs often proves most effective when setting advertising budgets.

Let the Client Decide How Much They Want to Spend

Columns Dave Greene Dave Greene -
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...

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840 WHAS Adds Leland Conway to Middays

News 0
"I honestly couldn’t be more grateful."

Barstool Sports Founder Dave Portnoy Considering a Possible Future in Politics

Sports 0
"Why do I want to ruin my life and get involved in this mess because I know what comes with it, but sometimes I do feel like it's my duty. I can't turn away. I feel like I could make a change."

Bob Stroud Hosts Final “Ten at 10” On WDRV Chicago

Music 0
Stroud's departure marks the end of an era for Chicago classic rock radio.

Isaac Carree Joins KISS 104.1 to Host “Morning Inspiration” in Atlanta

Music 0
"His voice, his spirit, and his ability to connect with listeners align perfectly with what our audience expects from us—especially in moments that call for inspiration and comfort."