Tag: Client Budgets

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NFL Faces New Trial Over $4.7 Billion Sunday Ticket Verdict

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The ruling represents another setback for the NFL as it defends its Sunday Ticket distribution model.

Joe Davis, Former Salem Media COO, Dies at 82

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"He was our guide, our anchor, and our greatest supporter. I am a better man and a better father because of his example."

Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

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"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

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"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Negotiating Media Advertising Purchases

Columns Jeff Caves Jeff Caves -
Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.

Advertising Budgets Are Not One Size Fits All

Columns Jeff Caves Jeff Caves -
Combining these methods or a custom approach based on specific business needs often proves most effective when setting advertising budgets.

Let the Client Decide How Much They Want to Spend

Columns Dave Greene Dave Greene -
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...

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Joe Davis, Former Salem Media COO, Dies at 82

Business 0
"He was our guide, our anchor, and our greatest supporter. I am a better man and a better father because of his example."

Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

Sports 0
"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

Sports 0
"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Borrell Associates: Digital Advertising Will Reach 80% of Local Ad Spending by 2030

Business 0
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."