The announcement of the new streaming service comes after the network shared that it would cease airing live programming on the HBO Max streaming platform.
The most popular content in almost every medium today is two people having a conversation. But both cable and network news outlets haven't embraced that.
On a standalone platform, there’s no casual traffic — only committed subscribers. And the truth is, there may not be enough of them to make it sustainable.
For major corporations, the optics of running a news operation can easily morph into a strategic headache. Just inject some truth serum into Disney CEO Bob Iger and I'd bet he'd tell you the same.