"I think if I want to put effort into something, then naturally I’ll be more competitive at it because I’ll have invested a little bit of my time, a little bit of my energy into it."
"Take a look around the industry, which new hosts or executives have become household names as a result of a known commodity drawing attention to them?"
"We really identify with football. That's what we build our brand on. We are very much aligned with the fortunes of the game. What's good for football is kind of good for FOX. That's probably where our investments are going to continue to be, predominantly."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."