Tag: content creators

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

NBA Allowing Exclusive Access To Content Creators For All Star Weekend

Sports BSM Staff BSM Staff -
"The NBA has a long history of collaborating with talented creators who share our commitment to bringing the excitement of our games and events to fans around the world."

How To Bridge the Radio-To-Social Media Gap for Veteran On-Air Talent

Columns Bob Lawrence Bob Lawrence -
"At its core, this isn’t about forcing veteran radio talent to adapt to social media. It’s about reminding them that they’ve always been content creators."

Hook Them Fast: Master the First 30 Seconds of Content

Columns Bob Lawrence Bob Lawrence -
Dangle curiosity like catnip. Brains hate unfinished puzzles. Deliver a surprising question or even a contradiction.

10 Habits Of Highly Successful Content Creators

Columns Bob Lawrence Bob Lawrence -
Here is what I believe are the top 10 habits of great content creators.

Wanted: Young, Hard Working Content Creators

Columns Dave Greene Dave Greene -
As I talk to Market Managers and Program Directors, one of the things I often hear about is how difficult it is to find good, young talent.

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."