Tag: Content Strategy

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Skip Bayless Returning To First Take One Friday Per Month

"I am personally highly entertained by getting to sit across from you."

Stu Burguiere Bringing ‘Predictable’ Show to BlazeTV

Burguiere spent nearly three decades as a member of The Glenn Beck Program before leaving to launch Predictable.

Magellan AI Data Shows Host-Read Ads, Video Podcasts Perform Better on Response Rates

The average global response rate increased 4% during the second quarter compared to the first quarter.

News Media Share Memories on 9/11’s 25th Anniversary

For many journalists, 9/11 remains more than an important story from their careers. Instead, their memories reflect a moment when television provided Americans with their primary window into an unfolding national tragedy.

Bad PPM Month? Don’t Panic—One Month Doesn’t Define

"Making great content always tilts the odds in your favor.

The Industry According To: Dave “Chachi” Denes, Benztown

Thank you for checking out The Industry According To. Every Tuesday we speak with a different expert or leader from the vast music industry...

Phil Becker Named CMG Radio VP Audience Content Growth

Cox Media Group has named Phil Becker VP of Audience & Content Growth. He starts July 20 in a newly created role. What We Know:...

The Industry According To: Kevin Straley, TuneIn

"I have never been more bullish about audio and its future."

Cluster Warfare: The Radio Programming Strategy That Wins Today

"The media landscape today is so fractured that the battle for audience attention requires a clear and sophisticated form of warfare."

Sports Radio Continues To Play the Wrong Social Media Game

"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between personalities, access, and interaction. Increasingly, that decision is happening on YouTube."

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Stu Burguiere Bringing ‘Predictable’ Show to BlazeTV

Burguiere spent nearly three decades as a member of The Glenn Beck Program before leaving to launch Predictable.

Magellan AI Data Shows Host-Read Ads, Video Podcasts Perform Better on Response Rates

The average global response rate increased 4% during the second quarter compared to the first quarter.

News Media Share Memories on 9/11’s 25th Anniversary

For many journalists, 9/11 remains more than an important story from their careers. Instead, their memories reflect a moment when television provided Americans with their primary window into an unfolding national tragedy.

Judy Markey, Longtime WGN Radio Host, Dies

The program, which she co-hosted with Kathy Voltmer, spent two decades on WGN Radio and became one of the station’s signature shows.