"The data shows nearly 52% of streaming viewers frequently don’t know where a game airs. Meanwhile, nearly 55% subscribe to a streaming service specifically for live sports."
"I believe that with fierce competition that’s going on between traditional television and the newer media platforms that there’ll be a great opportunity for us to both expand our reach and get paid what we think is an appropriate reflection of our value."
"NBA All-Star is one of those moments where sports and culture collide, and getting to work with the NBA, the players and NBC Sports on what comes next is incredibly exciting."
"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between personalities, access, and interaction. Increasingly, that decision is happening on YouTube."
"I believe that with fierce competition that’s going on between traditional television and the newer media platforms that there’ll be a great opportunity for us to both expand our reach and get paid what we think is an appropriate reflection of our value."
"NBA All-Star is one of those moments where sports and culture collide, and getting to work with the NBA, the players and NBC Sports on what comes next is incredibly exciting."