“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”
"David battled stage four renal cell cancer for six long years. It metastasized to his bones two years ago. He never stopped fighting or trying new treatments."
“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”
Program Director Ashley Layfield manages two of the most competitive country radio markets in America—and she'll be the first to tell you she never planned...
“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”
"David battled stage four renal cell cancer for six long years. It metastasized to his bones two years ago. He never stopped fighting or trying new treatments."