Tag: creative selling
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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age
Fox News Audio Senior Vice President John Sylvester isn't...
Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."
How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."
The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."
Media Salespeople with Great Ideas Always Win
"Want to be different? Do you want to be better than other salespeople? Want to make a lot of money? Come up with better ideas than anyone else."
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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."
How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."
The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."
Why SiriusXM Is Investing Heavily in News and Talk Radio
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.

