"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."
Cumulus Media announced today that the Bleav Network, a sports and entertainment production company with a specialty in producing original, localized content, will be joining the Cumulus Podcast Network.
The former Secret Service and NYPD officer added he has one-and-a-half years left on his contract, saying "I'm going to enjoy and savor every minute of it."
The results are promising for podcast advertisers with the results showing podcast listeners are more attentive to advertisements than linear television viewers.
To the credit of Cumulus Media (in full disclosure, my employer), they stood up for one of their own (Daily Wire is partnered with Westwood One) and cut ties with the Podcast Movement
Cumulus Media has cut ties with the Podcast Movement after a debacle last month involving Daily Wire editor-in-chief and radio personality Ben Shapiro.
"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"