"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"Troy Aikman on Monday Night Football? That has something to do with the Dallas Cowboys. I'm on ESPN. That's got something to do with the Dallas Cowboys."
"It’s easier for the owners to find players that can go out there and produce on a football field than it is to find people in this world that can do what Roger Goodell does."
"They say 'Bills Owner' does it because nobody will click on that or the amount of people that will click on it is probably far less than would had they put 'Cowboys' on it.”