Tag: Digital marketing

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Provident Entertainment Promotes Josie Hardin and Reagan Hughes to Director Roles

Music David Hill David Hill -
"A unique combination of strategic thinking, marketing expertise, and genuine passion for both our artists and industry."

The NHL Has a Second Chance To Cash in International Hype For Habit, But Will They?

Columns John Mamola John Mamola -
"If the league aggressively markets the rivalries born in Milan Cortina, the personalities that emerged on the Olympic stage and the playoff races about to heat up back home, this can become more than a two-week spike. It can become a bridge."

Where Radio Can Prepare For 2026 Using Four Important Concepts

Columns Mike Stern Mike Stern -
"Hopefully, these four trends are things you can incorporate into your planning for the coming year"

How Advertisers Can Protect Their Digital Ad Spend

Business Jeff Caves Jeff Caves -
Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.

Radio Advertising Can be the Secret Weapon For In-House Digital Marketers

Columns Jeff Caves Jeff Caves -
"The trend of businesses gaining digital marketing proficiency presents a unique opportunity for YOU."

Why is Radio the Best Solution to Clients’ Digital Marketing Problems?

Columns Jeff Caves Jeff Caves -
“Borell affirms that our ability to offer strategic planning to our local buyers is a competitive advantage.”

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."