Tag: Digital Media

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

News Media Members Are Going Through Overcorrections and Real Journalists Will Suffer

Columns Krystina Alarcon Carroll Krystina Alarcon Carroll -
Algorithms are only amplifying voices on the extreme left or right because this is what keeps people engaged and clicking.

Social Studies: Aaron Spielberg, OutKick

Social Studies Garrett Searight Garrett Searight -
"We're not necessarily always playing on the same field, so we have to really navigate and figure out what it is that we can do and can't do."

OutKick Sees Nearly 8 Million Unique Monthly Visitors During 2024 4th Quarter

Business BNM Staff BNM Staff -
Between Facebook, X, and YouTube, it featured 48.3 million video views, up 25% compared to the previous quarter.

Fox News Digital Ends 2024 As Top News Brand in Several Metrics

Business BNM Staff BNM Staff -
On social media, Fox News was the most engaged brand with 404.4 million total social interactions, up 34%.

Transitioning Radio Personalities Into The Digital World

Columns Bob Lawrence Bob Lawrence -
It wasn’t too long ago (and it still may be the case) that the words “digital content” struck fear in the hearts of anyone in traditional media like radio.

The Hill Sees Nearly 10 Million Visitors During Election Night Coverage

Business BNM Staff BNM Staff -
More than 18 million page views were tabulated during the election day coverage.

Donald Trump Returns to X Ahead of Conversation with Elon Musk

Business BNM Staff BNM Staff -
Donald Trump's X account still features more than 88 million followers despite only tweeting one time in the last three-and-a-half years.

49th Annual Gracie Awards Winners Announced

Business BNM Staff BNM Staff -
The winners of the awards will be celebrated at the foundation's annual gala on Tuesday, May 21st at the Beverly Wilshire, a Four Seasons Hotel, in Los Angeles.

Spotify Announces Massive Companywide Cuts

Business BNM Staff BNM Staff -
"The decision to reduce our team size is a hard but crucial step towards forging a stronger, more efficient Spotify for the future."

How Do You Define Digital?

Columns Jason Barrett Jason Barrett -
Ask a few different people what the word 'digital' means to them. After you do, take note of the variety of responses that you...
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."