News/talk radio lives on timing, credibility, and conversation. Grok, with its direct pipeline to X — the platform Musk also owns — can surface all three faster than a producer can scroll.
"How do you tell someone who's committed to free speech that your network can only do it taped, only if they edit it, and it can only be on their platform?"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."