The lawsuit brought forth by X owner Elon Musk over what he viewed as antitrust violations related to major advertisers has been dismissed by a federal judge.
On Thursday, U.S. District Judge Jane Boyle dismissed the lawsuit. She stated that the social media company had failed to show that it had suffered damages.
The lawsuit was originally filed after Elon Musk accused the World Federation of Advertisers and major brands like Colgate, CVS, and Mars of allegedly boycotting advertising on the social media platform.
Originally filed in 2024, the lawsuit alleged that the World Federation of Advertisers colluded to avoid placing ad buys with the Musk-owned company. In the suit, X argued that the Global Alliance for Responsible Media, an initiative launched by the WFA, intentionally withheld “billions of dollars in advertising revenue” from the social media company.
At the time of the filing, Elon Musk stated, “We tried peace for 2 years, now it is war.”
However, Judge Boyle argued that Musk failed to prove it had been harmed by any antitrust violations.
“The very nature of the alleged conspiracy does not state an antitrust claim, and the court therefore has no qualm dismissing with prejudice,” Boyle wrote.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
