"Maybe no one can understand why this rebrand is a necessity for Twitter, but if anyone can spot problems and share experiences that are valuable at this moment, it is these guys."
The majority of responses to the change have been negative, yet those who hold faith in Musk say it’s the beginning of the end of Twitter as a news/information platform and the beginning of Twitter as the so-called everything app
"It was, after all, Elon Musk who fired those hundreds of Twitter employees he now wants to sue for going to work elsewhere. What? Are we living in Russia?"
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."