"For what we consider the worldwide leader in sports entertainment to be with the worldwide leader in sports, there’s no bigger opportunity for us than this right now"
"According to Bloomberg, the deal is worth a reported seven figures and is one of two new licensing partnerships designed to add a more conversational, pop culture-infused layer to The Athletic’s sports coverage"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."