Tag: Featured
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The Election You’re Not Covering
It’s always been the case that you can be very successful in the news media by being different. You stand out if you’re talking...
Radio Just Saying ‘Local’ Doesn’t Make It So
“Why do we think local makes our brand more appealing to the listener?”
Nielsen Gives a Two Minute Warning
Among the other things I do in my semi-retirement is hold membership on the National Association of Broadcasters Committee on Local Radio Audience Measurement,...
Consultants Corner: Fred Jacobs
He founded the company in 1983 and created the Classic Rock format when he conceived that Album Rock could be fragmented.
ESPN Analyst Jessica Mendoza Sees Progress, Wants More Promotion and Coverage of Women
During late August of the 2015 Major League Baseball season, Jessica Mendoza stepped into the broadcast booth to call a matchup between the St....
Radio Station Managers Must Bring Positive Energy Every Single Day
Radio station managers have a lot of jobs. Everything from hiring staff and budgeting down to turning off the lights and taking out the...
What Donald Trump and Kamala Harris Can Learn from Radio PPM Principles
Donald Trump and Kamala Harris took the stage on Tuesday night, with each hoping to become the next President of the United States. By...
Rock Goes to the Dogs, Part 2 of 2
It’s essential you have someone who loves animals and feels passionately about the cause. “I love these animals."
Managing Digital Advertising Clients
One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...
Jason Benetti Thrives Through Adversity with Detroit Tigers, FOX Sports
Once Jason Benetti was officially hired as a play-by-play announcer for television broadcasts of Chicago White Sox baseball, he received a phone call from...