Tag: Featured
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Eavesdropping: Evan & Tiki, WFAN New York
Most markets don't have to deal with what New York sports talk radio hosts have to deal with. If you are a sports talk...
See Something, Say Something: Why Debates Need Real-Time Fact Checking
CBS News thinks that its anchors need not fact-check the candidates in real time during Tuesday’s vice-presidential debate. Like CNN before it, CBS figures...
Radio Stations Should Invest in Qualitative Research
After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...
Mark Schlereth Brings a Team-Oriented Focus to FOX Sports, ‘Breakfast Ball’ on FS1, and Denver Sports 104.3 The Fan
"One of the coolest things about being a broadcaster or broadcasting games is sitting around with the guys, talking about football, and talking about putting a show together."
WNIS Program Director and General Sales Manager Juli Worden is Winning with a Team of ‘Street Fighters’
Fast, nimble, and willing to take risks, WNIS News Talk 790 in Norfolk, Virginia is always looking to keep listeners informed, entertained, and engaged...
Big Radio Needs to Treat Employees Better and Remember ‘The Golden Rule’
You may have heard the story about what went on recently in Chicago between Audacy's 670 The Score and former host Jason Goff, who...
Three Things Media Outlets Need to Include in Election Coverage
As news media outlets put the finishing touches on their election day coverage plans there are three things likely being overlooked but shouldn’t be.
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For Leslie Scott, Digital + Programming = Success
“How people approach and find content and listen to things is changing,” she says. “I talked to various parts of the company about why it’s very important for stations to talk about and promote our app and how listeners can use it.”
Radio Advertising Campaigns: When to go for Reach, Frequency, or Both
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...
Christopher ‘Mad Dog’ Russo Mixes Salesmanship with Showmanship on SiriusXM, ESPN, MLB Network
Sixteen years ago, in a move that left sports consumers and industry professionals stunned, Christopher “Mad Dog” Russo decided to leave WFAN to sign...