Tag: Featured

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Dianna Russini’s Return Was a Success But Now Comes the Hard Part

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"Russini doesn't need to win over every critic, nor does she need to answer every question thrown her way. But she does need to give people a reason to keep tuning in beyond their curiosity about her personal life."

How Tara Palmeri Built a Digital Media Startup From the Ground Up

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"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."

What Leaving Radio Taught Me About Staying in the Business

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"Outside the building, I kept translating everything back into it.."

How Phil Mackey Took SKOR North From Whiteboard to Marconi

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"The fact that a small number of people can be so mighty across all these platforms is a testament to how awesome our staff is."

Chase Daniel Making YouTube Content as Unique as His NFL Career

Columns Dave Greene Dave Greene -
Daniel and 23 others were chosen to attend the NFL Broadcast Boot Camp where they had the chance to meet and get coaching from media executives from all of the different NFL broadcasting partners.

Tara Servatius is Using the 98.9 WORD Text Line to Her Advantage

Features Krystina Alarcon Carroll Krystina Alarcon Carroll -
"We're at, really, a disadvantage, but using this community formula in the way that we built the show, we've had so much success. We beat the 100,000-watt station and more than doubled their rating."

How to Use Nielsen to Look Through Full PPM Samples

Columns Dr. Ed Cohen Dr. Ed Cohen -
You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.

Sports Radio Advertising is a Great Alternative to Expensive Team Sponsorships

Business Jeff Caves Jeff Caves -
There are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships.

Caitlin Clark Media Coverage is Good for Everybody in the WNBA

Columns John Molori John Molori -
By tuning in to see what Clark does, viewers are also noticing the many other great WNBA players.

A Message to Radio Leaders About Burnout

Columns BNM Staff BNM Staff -
While you’re focused on the bottom line, pay closer attention to the people on the assembly line, the talented men and women trying to crank out an excellent product.

How News/Talk Radio Hosts Can Use Caitlin Clark to Reach Broader Audiences

Columns Pete Mundo Pete Mundo -
This is what’s going on in their lives, and you have an opportunity to connect with them.

The Case for News Media Outlets to Utilize Paywalls

Columns Krystina Alarcon Carroll Krystina Alarcon Carroll -
Why are we giving our work for free?

Joe Tipton Turned Sports Graphics Into a National Reporting Role With On3

Features Derek Futterman Derek Futterman -
"There’s definitely a competitive aspect of it, which I really enjoy actually because it just kind of keeps you on your toes."

Missing ‘The Little Things’ Can Make Your Station Look Really Bad

Columns Dave Greene Dave Greene -
Some folks really need to take a good hard look at their site and ask themselves if it represents what they want their station to be.
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How Tara Palmeri Built a Digital Media Startup From the Ground Up

Features 0
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."

What Leaving Radio Taught Me About Staying in the Business

Columns 0
"Outside the building, I kept translating everything back into it.."

How Phil Mackey Took SKOR North From Whiteboard to Marconi

Features 0
"The fact that a small number of people can be so mighty across all these platforms is a testament to how awesome our staff is."

Why Local News/Talk Radio Hosts With Big Egos Risk Unemployment

Columns 0
"News/talk stations are largely syndicated, and the local shows, which used to feature a host, producer, and board operator/phone screener, are largely a thing of the past. What does this mean? If you are a local host on a radio station, having a large ego is an invitation to unemployment."