"Russini doesn't need to win over every critic, nor does she need to answer every question thrown her way. But she does need to give people a reason to keep tuning in beyond their curiosity about her personal life."
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
"How you act as a leader should be different than how you present yourself as a host. You're no longer just representing a show, you are now repping the brand, company, and staff."
“Should it come to pass that I get inducted, it will be on behalf of the hundreds and hundreds who have toiled largely -- I don't want to say unrecognized, but uncelebrated -- in all news radio.”
A station needs marketing which is a golden opportunity to use social media, it needs sales much like any noncommercial operation, and it needs promotion.
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
"News/talk stations are largely syndicated, and the local shows, which used to feature a host, producer, and board operator/phone screener, are largely a thing of the past. What does this mean? If you are a local host on a radio station, having a large ego is an invitation to unemployment."