Tag: Featured
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Do Radio Advertising Clients Want an Immediate Return, Long-Term Growth or Both?
It's OK to do occasional price and item ads to generate leads a few times a year at critical times. But, month in and month out, run that jingle and make them laugh or cry to build a business.
Reevaluating the Relationship Between the Donald Trump Trial and News/Talk Radio
The Trump Derangement Syndrome folks care, and those rocking MAGA hats care, but the majority of the population is not nearly as interested as the news media makes this out to be.
Radio is Ready for an AI Revolution
We need to step back and ask ourselves one question: would it really be a tragedy if radio as we know it were to change drastically?
Sam Matheny Reflects on Another Successful NAB Show
“We do a lot of research and development and early-stage engineering projects to explore what some of the possibilities might be.”
Barrett Sports Media Presents ‘The 2024 NFL Analyst Draft’
"Some selections you'll agree with, others you won't, and it'll likely lead to texts and social media interactions among industry folks."
Industry Guest Column: Howard Balzer Recalls the First NFL Draft on ESPN
We didn’t even have a production meeting before the telecast and I’m not sure I even knew who else would be on with me until my arrival in Connecticut.
Meet The Bettors: Nick Kostos, BetQL Network
"We can please the audience that's looking for analysis of games that night and we can bring on really great guests."
It’s Time for Radio to Throw Out the Rule Book
Maybe it’s time to trash the rules. All of them. Okay, maybe not “don’t do anything to jeopardize the license,” but the rest.
6 Things News/Talk Radio Hosts Should Never Say
We have probably all committed these errors.
How YouTube and Video Simulcasts Have Shaped News/Talk Radio
"It's a whole different ballgame. Gone are the days we could be in our boxer shorts and a sweatshirt with a Comrex box. Now it's lights, camera angles, backdrops, and everything else."