"The reality is that there usually has to be a precedent set before somebody is in a position to capitalize off of that, and I'm certainly positioned to capitalize off of that. Make no mistake. I will be."
47% of all people in the U.S. watch and talk sports daily or several times a week. Leveraging this with your creative and promotion will resonate with potential candidates.
The change in talk radio was that stations decided that the road to profit was paved with giving listeners “more of what you came for,” namely lots of hosts who parroted Rush Limbaugh’s politics, not necessarily his style.