"Russini doesn't need to win over every critic, nor does she need to answer every question thrown her way. But she does need to give people a reason to keep tuning in beyond their curiosity about her personal life."
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
After a nearly completely revamped lineup was introduced, I think we've given it some time to breathe. But have any of the previous issues been solved with the changes?
Last week, I talked about news/talk radio people not wanting to take vacation because of that genetic confidence inhibitor that makes it difficult to...
Recognize if you or your outlet has bias and say so. It’s completely normal for people to have bias. What’s not normal is to be pigeonholing your audience.
47% of all people in the U.S. watch and talk sports daily or several times a week. Leveraging this with your creative and promotion will resonate with potential candidates.
The change in talk radio was that stations decided that the road to profit was paved with giving listeners “more of what you came for,” namely lots of hosts who parroted Rush Limbaugh’s politics, not necessarily his style.
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
"News/talk stations are largely syndicated, and the local shows, which used to feature a host, producer, and board operator/phone screener, are largely a thing of the past. What does this mean? If you are a local host on a radio station, having a large ego is an invitation to unemployment."