Magellan AI identified 1,468 brands advertising on podcasts for the first time. Those newcomers spent an average of $30,700, with advertisements averaging 50 seconds.
“Within Audacy they don’t refer to us as radio stations; they refer to us as brands because 97.3 is our brand. It’s our image. It’s everything that we do."
" The company will look to continue to embrace movements in the digital space and the proclivities of its viewers and sports fans at large as it looks to serve the sports time anytime and anywhere for years to come."