Tag: Featured
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Sports Media: Choose The Biggest Audience or The Right Audience?
“Forget everybody. The new model is catering to people who are somebody!”
Why Mel Kiper Jr. Deserves More Credit for the NFL Draft’s Success Than He’ll Ever Receive
“It could be argued that no one has done more for the NFL as a media business than Kiper.”
The NFL Draft Provides a Reminder Why FOX Sports Is the King of Network Sports Radio
It's not that hard to break down, it comes down to talent. And Fox Sports Radio has more of the talent people like and trust than ESPN Radio does. Facts are facts.
Media Salespeople Need to Stay Confident During Cold Streaks
Just like a seasoned hitter doesn’t throw away the bat after a bad week, you can’t throw away your confidence just because you're in a sales slump.
104.5 The Zone’s Kayla Anderson Knows Nashville’s Passion For Sports and Radio is a Winning Combination
"Entertainment is what you might think of Nashville, but if you’re really here in the sports landscape, people care about sports."
Pat McAfee Needs To Return To What Made Him Special
“Not that long ago, I was one of McAfee’s loudest champions on this website. But I have to admit, over the last few weeks, I have lost a lot of respect for Pat McAfee.”
2025 NAB Show Defines the Future of Media
If the future of our industry is in the hands of some of the people I see in the photos 'representing' the industry, we might be in more trouble than I thought.
Meet The Podcasters: Peter Gianesini, Sinclair Broadcast Group
“We’re looking at audio listens, video views, social engagement, YouTube shorts, all those pieces. There's an aggregate number.”
Media Sales and the Double-Edged Sword of Schedule Flexibility
The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.
Should You Be Programming for YouTube Over Radio?
"No one is just going to abandon their air signal in favor of making content in ten minute chunks, but ten minute chunks may have more value than the full hours they come from."