Magellan AI identified 1,468 brands advertising on podcasts for the first time. Those newcomers spent an average of $30,700, with advertisements averaging 50 seconds.
What if the best minds in programming, sales, marketing, and tech got together every year and said, “What needs to change?” And then—here’s the key part—we actually changed it.
What nobody generally talks about in these situations are the salespeople who have to pick up a lot of the pieces with the advertisers left behind by the host.
Magellan AI identified 1,468 brands advertising on podcasts for the first time. Those newcomers spent an average of $30,700, with advertisements averaging 50 seconds.