"The nature of any PD is going to be to tinker, and to adjust and make, make changes,. And I think the really good ones stop and say, 'Let me make a good assessment.'"
Talent must first understand who they are in the context of the show, what they are trying to communicate and especially in the case of mornings, the plot of their show.
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.