"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."
"I've known you for 30 years. You are a brilliant brother. And you are incredibly conscientious and caring and compassionate. But you're also self-righteous."
"This is a brother that I think has done a lot of good work on television that has helped our community. As a result, it’s incumbent upon me because of the perch I sit on to let them know he’s wanted.”
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”