"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"Inside the NBA, they speak the truth. They don’t care if they offend you. Football shows, they just sit there and lie to you. They want to be America’s best friend."
"FOX, CBS, and NBC each leveraged distinct strengths, from national windows to studio programming and streaming, reaffirming the league’s unmatched value to its media partners."
Is 76-year-old Terry Bradshaw, or 65-year-old Howie Long, helping the network drive younger viewers? Why wait? Use this opportunity to reinvent the show.