"When Major League Baseball opened the 2026 season on Netflix, the reaction was predictable before the first pitch. This isn’t baseball. This feels weird. What am I watching? You know the song—take me out to the ballgame, buy me some peanuts and… Netflix. Yeah, that part."
"This wasn’t about pleasing purists. It wasn’t about winning the next morning’s sports media debate. It was about signaling to leagues — especially the NFL — that Netflix is ready to compete on the biggest stage there is."
"Radio has that same opportunity right in front of it. It may not come from immediate competition, but from the willingness to say no more. There has never been a stronger argument for change than using the Big Data + Panel model as a catalyst for a better future—especially when it comes from the industry’s lone measurement provider."
"Winston is no stranger to media appearances. He appeared on FOX Sports coverage of the NFL last year. Also Winston was part of its digital team during Super Bowl week in February of 2025."
"Baseball is still asking you to commit to a six-month relationship and promising it will get good later. That’s a tougher sell than it used to be in today’s microwave media landscape."
"FOX reported an average audience of 10,228,000 viewers for the game itself, with peak viewership climbing to 12,148,000 between 10:30 and 10:45 p.m. ET."