Tag: Garrett Searight

Conservative media built an ecosystem — from talk radio to podcasts to cable news — that turns casual listeners into passionate advocates. Liberal media, by and large, hasn't done that — at least not at the same scale.

He was, without question, a legend of the medium. And while some might think there's nothing to learn from someone who made a living laughing on the air, they'd be wrong.

For podcasters specifically, the answer isn't to panic. It's to diversify.

"What you need to do is just get going with it. And when you get comfortable with getting it going, don't worry about getting the mental roadblock of, 'Well, I can't do this because I don't have the best look.'"

The numbers don't lie, and right now, they're not flattering.

"We won the battle with the ears. Now let's win the battle for the eyes."

To borrow a phrase that fits perfectly here, they chose to go to the moon not because it was easy, but because it was hard. There's a lesson in that for every news/talk programmer, host, and producer in America.

I've always thought it was brilliant for ESPN to license its brand to local radio stations. This is an even bigger, and perhaps smarter, play for Nexstar.

“There are digital platforms that would be smart to look at the gap that’s been created. There’s still a need for audio content, whether it’s terrestrial radio, particularly FM, SiriusXM, or Spotify. There are real opportunities here.”

It's the kind of moment that should stop people, regardless of their politics, and make them say, yeah, this is f---ing awesome. Fox News seems to understand that instinctively. Whether MS NOW and CNN can get there is the real question.