Advertisers are always looking for a reason to say no. Listeners are always looking for a reason to tune out. A neglected website hands them both reasons before a single word of content is ever consumed.
"He lived through the heyday when it used to be fun to work for a radio station. The 50s, the 60s, the 70s — and then along came corporate ownership, politically correct rules, and the whole nature of the industry changed. He'd had it up to his eyeballs by the time he retired, and I think that was his problem."
For employees, competitors, and industry watchers, the first reaction is understandable. Bankruptcy carries a stigma that’s hard to shake. In most industries, it historically meant failure and liquidation.
"You have to be deemed to be at a quality level they want to accept on their channel. We continue conversations — sometimes they happen quickly, and sometimes it takes time to establish a relationship and determine whether it’s the right addition to their lineup.”