Tag: Gary Sarner

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Toast to 10: Reflecting on ‘The Barrett Bash’ and the ‘2025 BNM Summit’

Columns Jason Barrett Jason Barrett -
"The 2025 BNM Summit is in the books. So too is our 10-year celebration party, 'The Barrett Bash'. A huge thank you to all who attended and supported last week's events."

Why Future Radio Leaders Must Invest in Themselves if Others Won’t

Columns Jason Barrett Jason Barrett -
"Creating excuses is easy. Finding solutions is harder. But they do exist. Whether you choose to invest the time necessary to grow professionally is a different matter."

Seller to Seller: Gary Sarner, ROI360+

Columns Dave Greene Dave Greene -
"I don’t miss anything because I’m a radio advocate."

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."