Tag: Generation X

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Pat McAfee Being Added To ESPN Monday Night Countdown

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"McAfee will join Scott Van Pelt, Jason Kelce, Marcus Spears and Jason McCourty on Countdown."

Clay Travis Launches ‘Sport & State’ Network Of Daily Live Sports Programming

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"We will have live programming from a minimum of 8 a.m. Eastern until at least 5 p.m. Eastern every day. That's live. You're gonna love it. It's gonna be outstanding."

How Marty Smith Turned a NASCAR Assignment Into an ESPN Journey Unlike Any Other

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"My bosses have given me these opportunities. And whatever that is, I want to try to dominate that box. Whatever that box is, I want to maximize it. I want to make it grow and bloom and flourish with resonance that far surpasses what I had maybe hoped for."

Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

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"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

Connecting with AC Radio Listeners: One Size Won’t Fit All

Columns Kevin Robinson Kevin Robinson -
Connecting with the Adult Contemporary listener while understanding generational preferences makes all the difference.

Behind The Song Podcast Bridges Classic Rock Generation Gap

Columns Mike Stern Mike Stern -
It’s this sort of approach to repackaging the world of Classic Rock that provides the best opportunity to tap into the passion for the music we see in younger generations without expecting them to listen to the radio.

How the Classic Rock Radio Format Can Connect With Gen Z And Millennials

Columns Mike Stern Mike Stern -
In the user-centric era, the currency is not reach, it's love. Cater to the fans who love your stuff, and their passion will fuel your flywheel.

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Clay Travis Launches ‘Sport & State’ Network Of Daily Live Sports Programming

Sports 0
"We will have live programming from a minimum of 8 a.m. Eastern until at least 5 p.m. Eastern every day. That's live. You're gonna love it. It's gonna be outstanding."

How Marty Smith Turned a NASCAR Assignment Into an ESPN Journey Unlike Any Other

Features 0
"My bosses have given me these opportunities. And whatever that is, I want to try to dominate that box. Whatever that box is, I want to maximize it. I want to make it grow and bloom and flourish with resonance that far surpasses what I had maybe hoped for."

Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

Features 0
"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

20 Brands in 20 Days 0
"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."