"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."
PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.
It’s this sort of approach to repackaging the world of Classic Rock that provides the best opportunity to tap into the passion for the music we see in younger generations without expecting them to listen to the radio.
"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."
PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.