"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"We are constantly fed the line that “cultural shifts are causing tastes to change.” It’s hard not to look at what’s actually happening around us instead of scrolling and flapping our gums."
"TikTok can spark a moment. Instagram builds personality. Spotify gives you data and stability. But YouTube is where fans actually watch you become a band."
"Musicians that treat their band like a business, that tour extensively, that invest in their own future — those are the ones that tend to succeed, and the types of artists that we’re looking to work and partner with"
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."