Tag: Jason Barrett

"So in the Boomers, sports leagues and networks are capturing an audience that is not only far wealthier, but far more enthusiastic about engaging with their products."

"Imagine living in the Midwest or East at the time and only getting to see the great UCLA teams of that day in the title game."

"I absolutely want to understand different cultures and people. You can do that within your own community, but you can also try to see it as much as possible globally."

"Carter reminds us that some of the most important questions we can ask in a negotiation are the ones we need to ask ourselves first."

"The field of 64 for the BSM Sports Media MVP Tournament is now set! "

The BSM MVP Tournament begins with a play-in game on March 16th. Tournament play gets underway on March 18th.

"We were more aware of the stresses that were being placed on the ‘behind the scenes” folks, those in the television trucks and the camera folks that provided our pictures. That’s not to say we didn’t appreciate them before, because we did. This pandemic just made it much more obvious."

"We would have a hard time justifying our sales proposals if it were based on these rare occasions where someone was persuaded by an ad to buy something they normally wouldn’t."

"WFNZ is a great brand that this market loved. We just needed to get them to believe in it again. We made a few changes to improve the product, and the audience has consistently rewarded us with #1 TSL because they like what they're hearing."

"These younger employees have learned faster, more, and differently than any baby boomer. They know better."