Tag: Jason Barrett

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Why Pat McAfee On Monday Night Countdown Will Outshine Every Network’s 2026 Football Moves

"With a potential $60 million-$65 million annual extension reportedly waiting in the wings, ESPN is clearly wanting to make a significant investment in his future. Whether you love McAfee, tolerate him or cannot stand him, there is little denying his ability to generate attention."

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

5 Ways To Find New Clients Without Making Cold Calls

"You don’t have to just smile and dial strangers. We have a lot more than that right at our disposal."

Sports Media Sensitivities Are Getting Out of Hand

"The immaturity and accusatory behavior has to stop. If this is how we're going to operate every time a personality offers a strong point of view, the future of the sports media business is in big trouble."

How Many Ads Should I Run?

"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."

Programmer Perspectives: News and Sports Talk Radio Aren’t Much Different

"A sports radio station needs be fun to hang around with. A news talk station has to be trustworthy."

Barrett News Media Has Arrived!

"This is our first journey into covering the world of news media, and we're excited about the opportunities and challenges ahead."

Radio Must Do More With Less

"How many of your current on air people could be in sales? How many sales reps could be on the air? Have we ever asked them?"

Sometimes It Pays Not To Have a 5-Year Plan

"When you consider that 20% of small businesses fail in their first year, 30% of small businesses fail in their second year, and 50% of small businesses fail after five years, it's rewarding to know that we've beaten the odds so far."

BSM Podcast – Season 5 – Episode 3 – Chris Oliviero, Entercom New York

"Entercom New York Market Manager Chris Oliviero explains why he returned to the business, how he feels about the state of WFAN and a reunion with Craig Carton, and more!"

BSM Podcast – Season 5 – Episode 2 – Mike Greenberg, ESPN Radio

"Mike Greenberg chats with Jason Barrett about his new radio show 'Greeny' which debuts on ESPN Radio on Monday August 17th."

Investing In Your Brand Produces The Best Rewards

"Our goal is to educate, motivate, and entertain people in the industry thru the work we do, while helping and connecting partners to those who can benefit their brands."

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Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."