Tag: Jeff Caves

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Radio Salespeople Can Make Themselves Invaluable by Embracing Change and Being True Consultants

Business Jeff Caves Jeff Caves -
The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.

Thank You Dean Canter

Business Jeff Caves Jeff Caves -
Dean was the type of manager you wanted to share success with and learn from failure.

Media Sales Executives Need to Be More Don Draper, Less Herb Tarlek

Business Jeff Caves Jeff Caves -
For success, you must digest and invest.

Radio Station Promotions Should Have an Advertising Sales Booth

Business Jeff Caves Jeff Caves -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest...

How Should a Radio Advertising Sales Rep Answer, ‘So, What Do You Do for a Living?’

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Radio Advertising Campaigns: When to go for Reach, Frequency, or Both

Business Jeff Caves Jeff Caves -
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

Overcoming Sales Objections: ‘Nobody Listens to the Radio’

Business Jeff Caves Jeff Caves -
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...

Managing Digital Advertising Clients

Business Jeff Caves Jeff Caves -
One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...

Advertising Categories for News/Talk Radio

Business Jeff Caves Jeff Caves -
This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...
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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."