Tag: Jeff Caves
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Radio Salespeople Can Make Themselves Invaluable by Embracing Change and Being True Consultants
The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.
Thank You Dean Canter
Dean was the type of manager you wanted to share success with and learn from failure.
Media Sales Executives Need to Be More Don Draper, Less Herb Tarlek
For success, you must digest and invest.
Radio Station Promotions Should Have an Advertising Sales Booth
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest...
How Should a Radio Advertising Sales Rep Answer, ‘So, What Do You Do for a Living?’
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...
Radio Advertising Campaigns: When to go for Reach, Frequency, or Both
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...
Overcoming Sales Objections: ‘Nobody Listens to the Radio’
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...
Managing Digital Advertising Clients
One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...
Advertising Categories for News/Talk Radio
This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...