In 1970, newspapers were doing OK, still making money from subscriptions, display advertising, and want ads (remember those?). Many big markets had two papers, and perhaps one was "failing." Who could have accurately predicted where the newspaper business would be in 2026?
KDKA showed that sometimes the smartest move is throwing the plan out the window and trusting the newsroom and hosts to follow the news. This was one of those moments, and the station never hesitated.
The station procured the video distributed to Post-Gazette employees as part of a Zoom meeting that was called with little notice on Wednesday afternoon.
In 1970, newspapers were doing OK, still making money from subscriptions, display advertising, and want ads (remember those?). Many big markets had two papers, and perhaps one was "failing." Who could have accurately predicted where the newspaper business would be in 2026?