"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
What can talk radio do in 2025 and beyond that will help the sales teams not have to start conversations with potential clients by spending the first 20 minutes defending the industry and giving the reasons why it is not yet dead?
"The overwhelming feedback has been positive. It makes us local, it gives us a bench ... it makes the radio station's brand bigger and connects us in different areas."
"It not lost on me -- even if it is with some people my age -- what that mic flag means ... There's a responsibility that when you talk into that microphone."
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."